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Brand Story

Even More Magic began with a feeling - the one you get on race weekend, running down Main Street before the sun comes up.

EMM was created for runners who want to carry that feeling with them, long after the medals are put away. The kind of runners who show up early, train quietly, and feel proud of the miles theyโ€™ve earned - even if no one else sees them.

Each piece is thoughtfully designed with quality, intention, and subtle nods to the parks, race weekends, and moments that shape us as runners. These arenโ€™t loud statements - theyโ€™re wearable winks - small reminders of what youโ€™ve done, where youโ€™ve been, and the magic you carry with you.

Even More Magic is about belonging. About celebrating effort in a way that feels personal and familiar. About finding joy in the details and honoring the journey, not just the finish line.

This brand exists for runners like you - and for the moments that make it all worth it.

MORE ABOUT ME
  • You Belong Here

    This is a space for runners who value meaning, pride, and shared moments

  • Small Business, Big Heart

    Boston-based woman-owned shop built around community, care, and connection.

  • Thoughtfully Designed

    Intentional details, quality materials, and pieces made to carry the magic with you.

Magic you carry with you

Each piece is thoughtfully crafted with quality and intention, designed to carry the feeling of race weekend into everyday life.

  • Runner sitting on the side of a quiet road at sunrise, pausing to rest during marathon training, symbolizing burnout during marathon prep

    Hitting the Dopey Wall: How to Keep Training Wh...

    Training for the Dopey Challenge and suddenly feeling exhausted, overwhelmed, or unmotivated? Youโ€™re not failing - youโ€™re hitting the Dopey Wall, a completely normal part of marathon training. Hereโ€™s how...

    Hitting the Dopey Wall: How to Keep Training Wh...

    Training for the Dopey Challenge and suddenly feeling exhausted, overwhelmed, or unmotivated? Youโ€™re not failing - youโ€™re hitting the Dopey Wall, a completely normal part of marathon training. Hereโ€™s how...

  • A pair of worn running shoes on pavement representing when to switch running shoes.

    When to Switch Running Shoes: How I Survived a ...

    Ever wondered why your once-perfect running shoes suddenly start hurting? We're diving into the moment my โ€œforever shoeโ€ betrayed me during Princess Weekend and the surprising reasons your go-to pair...

    When to Switch Running Shoes: How I Survived a ...

    Ever wondered why your once-perfect running shoes suddenly start hurting? We're diving into the moment my โ€œforever shoeโ€ betrayed me during Princess Weekend and the surprising reasons your go-to pair...

  • Runner adjusting a Dopey Challenge training plan with a long run calendar.

    Should You Add Miles After a Race? How to Adjus...

    Congrats, hereโ€™s your medalโ€ฆ now letโ€™s go run 4 more miles. Training for the Dopey Challenge is a different kind of chaos - magical chaos, but chaos nonetheless. And one...

    Should You Add Miles After a Race? How to Adjus...

    Congrats, hereโ€™s your medalโ€ฆ now letโ€™s go run 4 more miles. Training for the Dopey Challenge is a different kind of chaos - magical chaos, but chaos nonetheless. And one...

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Carrying the magic with you?

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As a thank you - You might find a little surprise tucked into a future order โœจ